Ivan Widjaya is the Owner/Editor of Noobpreneur.com, as well as several other blogs. The thesis of this paper is the following: quality of the service is one of the main factors influencing on customers’ loyalty. The hospitality industry is no different. All rights reserved. 7 Things That Make Us Less Attractive: Based on Psychology, 20 Things Most People Learn Too Late In Life, Netflix’s ‘Keeper Test’ Is the Secret to a Successful Workforce, I created my own YouTube algorithm (to stop me wasting time). Adding things that can make customers’ and clients’ life easier during their visit means a lot more than you might imagine. 6 Strategies for Managing and Achieving Long-term Company Goals. Marketing "; document.forms["mailget_form"]["subs_email"].focus(); return false; }else{ return true; } }. Getting this part right will go a long way towards creating a strong foundation from which to build the business. Tourism is the fastest growing industry in the world as well as the one of the world’s most competitive one. Building a good relationship with the customer also benefit the hoteliers in growing their business. The Importance of Marketing to The Hospitality Industry, Three Questions to Help You Decide if a Landscaping Business is Right for You, How the E-Commerce Landscape Changed Due to COVID-19 According to LAV Direct, Jeremy D. Rackley Explains Why Hiring a Marketing Firm Like JC Marketing Will Help Grow Your Brand Awareness, The US Seizes $1bn in Bitcoin from Silk Road Site, Accidental Embezzlement and White Collar Crimes That Could Break Your Business, Useful Methods to Raise Data Availability, Three Things You Can Do Today To Drive More Sales Through Your Website, to understand what makes the industry tick. Some of them have great practical value, but the area lacks the systematization. Save my name, email, and website in this browser for the next time I comment. P: 1.855.641.2525 | E: onlineinfo@csp.edu, Copyright 2020 Concordia University St. Paul | Privacy Policy, Because the hospitality industry is mostly made up of tourism and other experiential services, Bachelor of Arts in Hospitality Management. The best way to begin your career in hospitality management is with the right education. Not only do repeat customers usually promote a service through word-of-mouth and social media, but they also create a stable revenue base. Hospitality sales are different from consumer goods sales because marketers must sell tangible as well as intangible products. Not to mention, I am at all times astounded with your astounding opinions served by you. The researchers published a number of materials related to this issue. The hospitality industry is a multi-billion dollar industry that encompasses hotels, restaurants and bars, cinemas, amusement parks and transportation. The article by Rosemary Stockdale “Managing customer relationships in the self-service environment of e-tourism” discusses the comparatively new trend in tourism and hospitality, the self-service technologies. The following are some of the general strategies that marketers use for brand success. No plagiarism, guaranteed! If potential customers don’t know about a service, they can’t purchase it. The reason why the industry in general is so hard to thrive in is that the people who judge it are generally using some of their free time and disposable income to engage in what they hope will be a pleasurable activity. The role of marketers is to identify what factors make customers choose a particular hospitality service, and this requires extensive research. This is related with the different typology in the base of different definitions. If customers are satisfied with the services provided by you, they always prefer your hotel for further stay and also recommended others for your hotel. While these functions are important, there is much more to marketing. However, it can be concluded that this issue has the sufficient coverage in media and literature. The author describes the satisfaction, reviews the diversity of its definition, compares it to the related concepts, analyses the dissatisfaction as the opposition to satisfaction. At last it worth to mention the article by Fick and Brent Ricche. There are many reasons the customers choose a hotel and other hospitality services. However, the closer observation proves that these standards are almost similar all over the world, though every country has its own specifics. The last one means the links within the industry, for example the link tourist firm and Air Company. The case study by Spanish researchers, “Loyalty programmes as a tourism service sales channel: a Spanish multi-sponsor programme case study” discusses the effectiveness of “multi-sponsor loyalty platforms and the high volume of tourism service offers (flights, journeys, hotel accommodation, etc. Marketing campaigns will however not work on their own, if the product on offer is not of good enough quality, is not engaging enough or innovative enough. The importance of customers’ loyalty in tourism and hospitality industry should not be argued. Not only do repeat customers usually promote a service through word-of-mouth and social media, but they also create a stable revenue base. (adsbygoogle = window.adsbygoogle || []).push({}); Noobpreneur™ is an authoritative online magazine that covers a wide array of topics related to business and entrepreneurship. Introducing incentives and offering incentives are just some of the ways that marketing professionals achieve this. He writes that this attitude-based phenomenon can be influenced with some special methods, like loyalty programs. Probably no literature review in the area of marketing in tourism and hospitality can avoid mentioning the works of Philip Kotler et al. For example, a resort will want to cultivate a relaxing, fun atmosphere that is recognizable to customers and inspires those same feelings in the consumer. Whether you are interested in the travel, leisure, hospitality or tourism sector, our program prepares you to become an effective supervisor and manager in areas such as the following: No matter where you want your hospitality career to take you, get started with us at Concordia. Hospitality sales are different from consumer goods sales because marketers must sell tangible as well as intangible products. Mark Uncles et al in the article “Customer loyalty and customer loyalty programs” calls customer loyalty a paradox. They can do this by buying ad space on relevant travel sites, creating an engaging website and collaborating with other, noncompeting hospitality services in the same market. However, this particular industry has a unique set of challenges that must be overcome. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. His study proved that the loyalty of customers is closely connected with their willing to be loyal, and the willing to be loyal is related with the brand market share.