So, a well-written title tag can also generate more clicks from the search engine results pages. Unlike the other information contained within your site, Google actually prefers short keyword phrases rather than reading a descriptive sentence. The title tag is located within the element of a page’s HTML. This may give your site a high bounce rate and as a result lower your position in the SERPs. Here’s a sample template for a local small business: While there is no character limit to a title tag, it is best practice to stay under 70 characters, which is the optimal length of a title that appears in Google SERPs (search engine result pages). It is an important element of an optimized SEO page. The same applies for Google; a title that does not match the content may confuse Google and result in a lower listing. This not only appears more professional, but it also makes clearer phrases for a web user and Google to read. Part of your meta data, which tells Google what your page is about, the page title is similar to the chapter title of a book. The title of website is an obvious and easy way of improving your SEO and lets Google know where the site should be placed in the SERPs. {Type of Business/Service} in {Your City} | {Name of Your Company}, Roofing Services in New York City | Paul’s Roofing Company. You can manage your cookie preferences at any time. provides a title for the page when it is added to favorites; displays a title for the page in search-engine results; Here are some tips for creating good titles: Go for a longer, descriptive title (avoid one- or two-word titles) Search engines will display about 50-60 characters of the title… To understand the concept of the web page title we can take the example of any book. Company names can afford to be placed at the end of a title as they are usually in less competitive searches and do not require much effort to appear first. In a book, you will find for each chapter there will be a unique title. You can use a service like Screaming Frog SEO Spider to check to see if you have any title tags that are duplicate or too short or too long. Phone: (646) 470-3753. Despite the minimal skill needed to create a decent title website owners seem to make some horrible mistakes that could easily be avoided. For that reason, you don’t want to write a title tag that would look funny (avoid stuffing keywords). At Main Street ROI, we specialize in providing SEO services for small businesses. An internet user needs a website title so they can see an accurate and concise description of a page's content before clicking on a link in the SERPs. A website title, or title tag, is an HTML element that specifies the content of a webpage. This will increase the websites traffic by being placed under similar searches. For example: Bad use of keywords: ‘web design London | UK web design’ Not sure how to write a title tag? Google will only acknowledge the first occasion a keyword appears. A page title, also known as a title tag, is a short description of a webpage and appears at the top of a browser window and in SERPs. Click here to get the Ultimate SEO Checklist, Call Us! We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. When a web page is loaded the Title tag appears at the heading of web browser. The information applied to the title should only contain the exact phrase or phrases that you wish your website to be found. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. To maximize the effectiveness of a title, it should contain no more than 70 characters (including spaces), with the most important keywords at the beginning of the title. Google takes more value from words nearer the start of the title and you should carefully consider not only what keywords are most important, but also where each keyword should be placed. More importantly the title also appears as the bold blue heading text in the organic Google search. This is a web user’s first point of judging whether the information on your site is worth reading, so it is worth taking your time to conjure up the perfect title. Part of your meta data, which tells Google what your page is about, the page title is similar to the chapter title of a book. If you’d like help with your SEO, contact us for a free quote. Despite the minimal skill needed to create a decent title website owners seem to make some horrible mistakes that could easily be avoided. Our Ultimate SEO Checklist provides dozens of tips to help you get your business on the first page of Google. A page title should include a page’s keyword in the title tag. Toll-Free: 1-888-405-0307 Word’s describing the page itself such as ‘Home’, which is quite often used, is a complete waste of time and may misdirect Google to probably thinking that your website is about an estate agency. So what is a title tag? Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. Each individual page should have its own unique title that still uses similar keywords, but at the same time gives the user a good idea about what the page may contain. A page title, also known as a title tag, is a short description of a webpage and appears at the top of a browser window and in SERPs. The Title is the one opportunity that a website owner can tell Google the exact keyword phrase or phrases they wish to target. When you incorporate your desired keyword into the title tag of your webpage, it can help that page rank higher in Google for that keyword phrase. Answers" The title of this webpage is "Whats the difference between the Title of Webpage and Title of Website?" Also, you should know that title tag is the blue underlined link that shows up in the search results. If the title is misleading, web users will only click off the web page immediately. A VERY truncated title teaser (as only the first letter of the title is displayed if you have multiple tabs open!) Better use of keywords: ‘web design London | UK website designer’. Uniqueness is an attribute that Google loves and the title is an effective and direct way to send that message! Break each keyword phrase with a | symbol. ). The title of this website is "Yahoo! A website title is helpful for both users and search engines. The text that you put in between the title tags has become the title of the document (surprise! If you have a search on Google you will generally find that the higher placed websites will have titles starting with the keyword phrase / phrases followed by their company name, rather than the other way around. Title tags should be 50 to 65 characters long, clear and descriptive. The title of website is an obvious and easy way of improving your SEO and lets Google know where the site should be placed in the SERPs. A page title should include a page’s keyword in the title tag. If you look at this document in the browser (save and reload as before), you will see that “My first web page” will appear on a tab or the title bar of the window (not the actual canvas area). Instead try and use a variety of similar words. A webpage title, or title tag, is arguably the most important element on a webpage for search engine optimization (SEO). Working office:  Sainfoinc Technology, 22/2, Bairathi Colony, Bhawarkuan Main Road, Near Sindhi Colony Square, Indore, Madhya Pradesh 452001 India, Registered Office: 91, New Gopal Vihar, Bajrang Nagar, Kota (Rajasthan) – 324001, 22/2, Bairathi Colony, Bhawarkuan Main Road, Near Sindhi Colony Square, Indore, Madhya Pradesh 452001 India, 10 Tips for Choosing the Right Domain Name. A web page title is the name or title or heading of the webpage. One final note to make is that Google will not index any pages with the same keyword phrase within the same website and may consider the site to be using duplicate content. Review our cookie information to learn more. A webpage title, or title tag, is arguably the most important element on a webpage for search engine optimization (SEO). It is unnecessary duplicating keywords just to add a slightly different keyword phrase. It’s also important to make sure that each page’s title tag is unique. is shown on the tab, but since web page titles are often the same until after the web site name, it makes no sence to just display the first 1 (or 5 or 10 if one is lucky) characters of the title. It is an important element of an optimized SEO page. 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